Simple Joy

Start your morning with a splash of excitement and build a professional-grade tackle collection one day at a time.

The Daily Routine

1

Unbox Early

Place your Meoi calendar in a prominent spot to start your daily countdown tradition.

2

Open Door

Find the numbered door for the day and reveal your new high-performance fishing tackle.

3

Inspect Gear

Feel the quality and sharp hooks of your new lure or terminal tackle piece.

4

Rig Up

Add the day's find to your tackle box or rig it directly to your line.

5

Head Out

Take your fresh gear to the water and test its unique action and presentation.

6

Land The Big One

Enjoy the satisfaction of a successful catch using your newly discovered seasonal gear.

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

The Ultimate Angler Gift

24 Days of Fishing

Premium Tackle Inside

Hook The Ultimate Gift!

Forget socks and boring gift cards! This is the kind of present that gets the fisherman in your life grinning ear to ear.

Every day they’ll crack open a new lure, and every day they’ll be itching to hit the water!

The Choice

Why Meoi stands alone as the premier choice for holiday countdowns and fishing gear quality.

Meoi Tackle
  • Pro-grade realistic lures
  • Specifically curated for results
  • Durable carbon steel hooks
  • Complete tackle variety
  • Designed by active fishermen
Big Box
  • Cheap plastic imitation toys
  • Random overstock clearance items
  • Weak hooks that bend easily
  • Repetitive, low-value fillers
  • Mass-produced by general retailers
VS
  • 5 stars: 548 (83%)
  • 4 stars: 109 (16%)
  • 3 stars: 4 (1%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
K
Kev

The presentation alone is amazing It’s like the perfect mix of mystery and excitement you can’t help but want to open every door. Definitely a must-have for any angler this season

J
James

Very nice looking lure can’t wait until I get to use it

T
Tom

There’s something exciting about opening a new lure every day. It’s like counting down to fishing season — each door’s a little adventure. Honestly, it’s become part of my morning routine

J
Jess

its great to finally not have choclate as a countdown for once! haha

H
Hamish

This thing is such a fun idea — every day I get to open a new lure and it actually makes me excited to hit the water. The quality’s legit, and it’s way better than I expected. Honestly, it’s the perfect gift for any angler

H
Helen

Such a clever gift idea! 🎄 I got this for my partner and now he looks forward to opening it every day like a kid at Christmas. It’s the perfect mix of fun and practical and honestly, I kinda want one for myself now 😅

S
Sarah

This is what it’s all about ❤️
Every evening he can’t wait to open the next door, and we get to share these little moments together. Honestly, it’s become our new favourite tradition

C
Cameron

I wasn’t expecting the lures to actually be this good
This one’s definitely going in the tackle box — can’t wait to test it out after Christmas

A
Ana

Bought this for my son and he was SO excited when it arrived
Such a fun way to count down the days — he’s already planning which lure to use first

J
John

pulled this beauty outta day 2, love it! just wish it came in red

L
Linda

My little fisherman LOVED his calendar, got one for my hubby and one for him. They both went nuts 😂 watching there faces everyday guessing what lure they will get was so rewarding

B
Ben

If you’re into fishing, this is seriously the coolest thing.
Feels like Christmas morning every day 😂

E
Emma

Every morning he runs to open the next door 😆
He’s obsessed with checking what lure is inside — best gift idea ever for little fishos

P
Penny

OMG!!! MY LITTLE FISHERMAN LOVESS ITT! he could not wait until december, he opened them all and im not even mad at him! it was sooo cute he was so happy haha!

B
Brittany

these are amazing, they are actually good lures, not that i know anything, my husband just told me they are actually good ones that he will use for his trips! So glad i could actually get something for him, becuase he is sooo fussy!!!

C
Chris

I've always had this idea for an advent calendar for fisherman, but never found one, until recently! I had to have it. It arrived today, and no way was I waiting till December. So, Christmas in September for me!
As a fisherman i know my lures and these are definitely great! normally i pay $30 for one single one! Got my uncle and son a set to give on christmas aswell!!

D
Donna

The calendar's had a bit of a workout and now we're down by the water. I liked getting both parts of the afternoon in one picture. Opening the surprises, then spending some time outside together.

J
Julie

He wanted to stop and inspect what was in the packet before moving on. We had the rod ready beside us, but there was no rushing this bit. Opening it was part of the outing.

M
Mary

This was the one she chose for her photo. Everyone seems to spot a different favourite when we're opening them. I like seeing which piece catches each person's attention.

K
Karen

I think I was getting just as interested in the surprises as he was. Had to hold this little blue one up for a photo. We were both keen to see what would come out next.

H
Heather

This was the reaction I was trying to catch. She opened the packet and wanted everyone to look at it. I'm glad I had the camera out for that one.

S
Scott

Packed the calendar for the day out. Snacks, gear, mystery tackle. Looking forward to opening a bit more when we stop.

S
Scott

Yes, the fishing calendar came on the boat with us. Seemed like a good place to open it. We've already started discussing which bits we'd each pick.

L
Lisa

Took a close-up because this one's easy to miss in a picture of the whole box. You can get a better idea of its size like this. I'm interested in seeing it in the water next.

J
Jason

Thought I'd take a quick picture before opening this up. I like the idea of getting a surprise instead of picking every bit of tackle myself. Curious to see which piece ends up being my favourite.